The Lloyd Group commissioned a test campaign to promote the sales of both their MINI One and MINI Clubman. The campaign was originally for a 12 week period, but with the results enjoyed in the first five weeks they decided to increase the campaign from 12 weeks to 26 weeks. You can also see from the two pictures that the advert has been designed in such a way that the offer can be changed easily, offering cost effective versatility coupled with the massive impact of bespoke outdoor advertising. You can also see from the two pictures that the advert has been designed in such a way that the offer can be changed easily and cost effectively therefore giving the flexibility of press bus with the massive impact.
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