The first Mecca Bingo club to use bus advertising was on Lord Street in Southport. After an initial 12 week test campaign in 2007, we looked forward to hearing about their return on investment. The growth in first time club visits during the campaign were staggering. The Southport club enjoyed a huge 25% increase in first time visits during the campaign. We were delighted at this success but Mecca gave us even better news. They said "This increase is against a national downturn of 15% in first time club visits during the same period, therefore giving an increase of 40% compared with other clubs.
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